A guest post from Jodie Bentley
Odds are by now, you’ve heard about this word ‘Branding’, right?
You might even be sick of hearing about it. #truth Because you just want to be the versatile actor that you are! I get it.
And I have to say, I hear a lot of misinformation about Branding for actors out there. It’s not about type. It’s not one thing. And it’s not limiting.
Branding, when done right, is expansive and encompasses how you want to show up in the world as well how the world perceives you.
So, stop getting your headshots, designing your resume and building your website UNTIL you know what you sell. And watch this video to avoid the 3 main traps to doing it correctly with ease.
Jodie Bentley is an actor, producer, artist career coach and former CEO of The Savvy Actor and Accelerated Artist. For over 12 years, she’s coached actors and artists to achieve their goals, implement success strategies, become organizational masters and own their brand. Jodie understands the actor’s life, the artists’ plight, and the entrepreneur’s challenges. Aside from being a working actor in TV, Film and Audiobooks, Jodie built the business of acting programs at Studio School, Pace University, New York Film Academy and the New York Conservatory of Dramatic Arts. She’s also taught workshops on branding, marketing, sales and social media for actors at SAG-AFTRA, Actors Equity, Comicon, Comikaze and over 50+ universities and training programs. She gets the entertainment business. And she gets you.