If you’re an actor, a great website is essential in today’s market. The truth is if you don’t have one, you could be missing out on opportunities.
But just having a website isn’t enough. You risk creating a bad impression if your website looks dated or amateurish. You want a site that looks professional and that highlights your cast-ability and personality.
Don’t worry! Whether you work with a designer or go the DIY route, I’ve got you covered. Here are my top 5 tips to make sure your website makes a great impression:
1. Good Quality Photos
The greatest web design in the world can’t hide photos that aren’t good quality. You want to make sure your headshots are not only artistically appealing, but should look like you (on a good day) and also show off your cast-ability. If you haven’t seen it yet, here’s my interview with headshot photographer Mark Bennington.
2. Editorial Photos
The most interesting actor websites usually include editorial shots in addition to headshots. This is where you can have fun, add intrigue and also project the career you want to have in your marketing materials.
3. Mobile-Friendly Design
More people view websites on their smartphones than on desktop computers now, so make sure your site looks great on all devices.
4. Updated Content
No matter how you get your site up and running, be sure you can easily update your website, and then keep it updated regularly. Otherwise, it could appear that your career is not moving forward.
5. Fast-Loading Video
You don’t want your video taking a long time to download, because no one will watch it. Make sure your reel is short, host it on YouTube or Vimeo, and embed it into your website from there. This will ensure that the video plays quickly and will be viewable to most visitors.
And there you have it! 5 tips to make sure your actor site is working for you, and not against you!
Are you in need of an awesome actor website, but don’t want the hassle of creating one yourself? I have a few client spots open between now and the end of the year. Let’s talk and see if working together would be a fit!